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Google Continues to Increase its Share of the Pie

         

engine

1:17 pm on Apr 12, 2007 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



Web search leader Google's market share inched up to 64 per cent of all queries among US internet searchers in March, gaining further ground against Yahoo! and Microsoft, according to a survey released by Hitwise.

The number of search queries on Google rose to 64.1 per cent in March, compared with 63.9 per cent in February and 58.3 per cent a year ago, said Hitwise, which bases its report on the surfing habits of 10 million US web users...

...Hitwise said Yahoo! search queries slipped to about 21.3 per cent from close to 21.5 per cent in February and 22.3 per cent in March 2006, while MSN Search dipped to 9.2 per cent from 9.3 per cent in February and 13.1 per cent a year ago.

Google Continues to Increase its Share of the Pie [networks.silicon.com]

wolfadeus

3:04 pm on Apr 12, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I wonder whether the 64 percent is accurate - thinking of a browser that re-directs spelling mistakes to a related SE and other tricks to fiddle with the number of queries, I would be curious to see how many actual searches are done on G versus Y, Ask, MSN & the others.

Personally, I get more than 80% of my search engine traffic from Google - partly, because I rank better there than on other SEs, but partly I suspect because Google's actual market share of "proper" queries is higher than 64 percent.

dhatz

12:35 am on Apr 16, 2007 (gmt 0)

10+ Year Member



wolfadeus, exactly.

My own logs showed 90%+ from Google, which I attributed to the facts that I'm in Europe (G has traditionally been more popular) and most of my traffic comes from "long tail" searches.

But recently I've had a chance to peek at the referral stats from 2 rather high traffic US sites (one is stable #1 or #2 position for a one-word keyword in both G and Y for the past 2yr at least). A bit over 80% of their search referrals came from G.

So without going into too much detail, all evidence I've seen sofar from diverse sites, suggests that Google has close to 75-80% of actual "real world" search traffic. This number must be even higher for Europe, like 85%.

PS: Being on the Internet long before G came around, I'm not very happy with ANY particular engine monopolizing search traffic, but on the other hand judging from my own sites, I have to admit that G does a better job.

pageoneresults

4:01 pm on Apr 16, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



On a global basis, comScore estimates Google held a 65.7 per cent share of the web search market.

I say we run a WebmasterWorld survey and see how our numbers compare to those quoted in the article. For some of us, it seems like Google has 80%+ of the market share. For others, that may not be the case.

And, in other related news...

Hitwise said Yahoo! search queries slipped to about 21.3 per cent from close to 21.5 per cent in February and 22.3 per cent in March 2006, while MSN Search dipped to 9.2 per cent from 9.3 per cent in February and 13.1 per cent a year ago.

Google shares were nearly unchanged at $466.71 on the Nasdaq while Yahoo! slipped 1.6 per cent to $31.17. The two companies report quarterly financial results next week.

The numbers do tell a story. ;)

Google is no longer just Search, Google is the Internet.

wolfadeus

12:37 pm on Apr 18, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



A survey won't produce much data as long as our sample isn't standardised - the comparison of #1 keywords in both G and Y is more interesting, though.

And what I also meant is that some SEs like MSN will get a lot of "queries" by mis-spellings of URLs that might boost their statistics without actually being meant as a querie by the person that keyed it in.