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Is this a doorway page? Hiding a keyword from competition.

         

Makaveli2007

5:44 pm on Mar 24, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Say, I have found a great keyword/niche field for one of my sites.

However, I don't want competition to use the same keyword. If the reward seems to be big enough given the effort, I'd create a completely new niche site for this field and place a very visible link with enticing anchor text, so users end up going to my main site.

I'm not thinking of keyword stuffing or spam, at all. But just making a second site with real content (though not tons of content), which I'd use to send traffic to my main site. Does this have anything to do with a 'doorway page' or is this no problem at all?

Is there any way to hide a link to your site in the yahoo, msn, etc. backlink checks? Is that possible by using a no-follow tag in the main site for a certain page to which I'd direct users? Or is this too risky? Maybe in the given scenario it might be better to post the adress on the new niche-site, without using an actual link (so no use of the no follow tag, or any methods, that might look spammy have to be applied)?

Quadrille

10:45 pm on Mar 24, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



No, is the short answer.

Probably better to make the new site free standing, while avoiding duplication; that way, there's no reason for rivals to spot what you are up to.

Whatever you do, if it succeeds, others will surely follow. The trick is not to worry about that (you cannot prevent it), but to take advantage of that lead to build a powerful site that truly capitalizes on the idea.

A site that merely attempts to forward people to site based on keywords they did not search for is likely to fail - and seems a total waste of your 'find' - if there's a new niche; serve it, and serve it well - don't wreck it :)

[edited by: Quadrille at 10:46 pm (utc) on Mar. 24, 2007]

Makaveli2007

7:37 pm on Mar 25, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



No..the two sites would definitely be related...say you have a general site about basketball and you find a great niche keyword with almost no competition, but a real high search count, which is something like 'basketball threepoint shot footwork' (ok this is unlikely to have a high search volume, but u get the idea ;-)).

Now you set up a site for 'basketball threepoint shot feet', where you explain mostly how you make a three point shot in basketball..make a good site about it..with a special focus on the footwork.

People find that site..if you have a good site, many people will like it...and on that site..for example at the end of your thorough explanation of the three point shot, you post a link saying: 'more great tips on basketball techniques (...)'. If people find your explanation of the threepoint shot, etc. helpful, I bet a good percentage of them will follow the link to your general site for 'basketball techniques/how to basketball advice'.

If you really found a great niche keyword, why shouldn't it be possible to keep the competitive advantage by sending traffic in from a *related* site?:-) ...Of course, this would only make sense if you found a really great niche keyword, I guess

Good to know, that this isn't considered a doorway page..but: isn't there a good way to make the link not show up in the 'link(domain)' searches? (other than disabling the link and asking ppl to post it, which would probably lower CTR considerably)

P.S.: Maybe it would be better to just try and build a 2nd site around that keyword hehe