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Hello All,
This may seem like a fairly basic question, but I would guess it's one that most have come up against (it's something I've been experimenting with for some time now).
I've heard it said in the forums that pages (within a single site) should be at least "10% different" from each other in order to be considered "legitimate" by Google (that is, if Google does any "considering").
I've usually tried to go very far beyond that, but in several recent cases, it has been a difficult task.
Those selling a product or service that can be promoted geographically probabaly have encountered this - there's nothing different about the product/service other than the location, whether that be a city, state, country, province, etc. So obviously a title and description change are in order, as is a page "heading."
But beyond that, it's kind of tough.
The pages I've made of late are template-driven and made in an automated manner, for the sake of efficiency, and I've seen some limited success with pages that are surprisingly similar. Still, I think greater differences would be beneficial..,
Anyone have any thoughts on this? Any credence to the "10% different" rule?
~Canton
Be creative, there is much you can do with dynamic content, much!
P.S. You could literally dynamically change the structure too using CSS and includes. Its a really cool process. Change the color scheme, shift some <div>s around and viola, you are dynamically creating theme specific pages for your visitors. Don't overdo it though. ;)