Why ADOBE is on the TOP for "Click Here" keyword?

[SandySEO]

Hi ALL,

Can any one tell me why ADOBE site is on the top for "Click Here" keyword in Google & MSN while not in Yahoo. The site don't use click here word in its content or in Meta's. Please clarify it in detail.

SandySEO

[phranque]

because there are millions of pages linking to pdf files with a sentence that looks something like this:

"To download Adobe Acrobat please click here [adobe.com]."

[Robert Charlton]

The site don't use click here word in its content or in Meta's.

SandySEO - Metas don't have much to do with search engine ranking.

The title element is still probably the most important onpage optimizing element (when used in conjunction with other content on the page), but it's not a 'meta" element.

Meta descriptions can be important for marketing purposes, but they don't help your rankings. Meta keywords have been so misused that the search engines essentially ignore them.

Anchor text in inbound links, though, can be a powerful ranking element, and had been used in various "Google bombing" exploits, as they were called, to cause semantically unrelated pages to rank because of 'mischievous' links directed at them.

Until very recently, eg, inbound links containing the phrase "miserable failure" would cause the GW Bush bio on the White House site to rank as #1. Google has made algorithmic changes, and this no longer happens.

Because of this change, it's not quite clear why "click here," does still bring up the Adobe site.

To see the effect of Google bombing, check out the miserable failure search on Yahoo. [search.yahoo.com]

[phranque]

here is the google blog post on the google linkbombing algo change [googlewebmastercentral.blogspot.com].
while short on details it involves link analysis and i would guess that a high percentage of similar anchor text phrases linking to one or a few sites would raise a flag.

adobe has a unique position because of the ubiquity of the pdf format.
there is probably no other document type used so widely that requires a plugin.

it also happens to be the most common phrase to describe the most common action that occurs in a web browser.
there are billions of links with "click here" anchor text.

[SandySEO]

Many Thanks to All of You. So the conclusion is that ADOBE is using "Click Here" keyword as Anchor Text in most of the sites for downloading the PDF files and due to this factor it is on the TOP. I am asking the same theme question again that why www.whitehouse.gov/president web site is on the TOP for "miserable failure" keyword? I know you disussed it a bit, but can you please alaborate it bit more just like ADOBE.?

Thanks in Advance!

SandySEO

[caveman]

The answer is easily findable by searching on that phrase and reading the articles that catch your eye from an SEO point of view. It's called "googlebombing," or more generically, "link bombing."

[pro_seo]

Hello all,

This is my 2nd post in WebmasterWorld.

Th fact that adobe.com ranks no 1 for "click here" is a pretty good example of the important of back links and anchor texts towards a site's ranking in the SERP.

And also the fact that Pres Bush's page is no longer available for "miserable failure" is because google has dropped it's bomb on Googlebombing.

In adobe's scenario the linking is legitimate but that of Bush's was not. So it's not there anymore.