How to advertise a Web site

Or how to market a site outside of the search engines

[proboscis]

I can't figure out what my next step is. I'm stumped and I need help and ideas.

Most of my traffic comes from the 3 SE's and appears to be well targeted, for the most part.

My goal is to increase traffic to my site and I want to be able to get traffic to my site in case the search engine traffic fails.

I have 2 websites and combined they are getting around 10,000 uniques per day and I am making 2000 - 3000 dollars per month from affiliate programs and adsense.

So if I make less than 100 dollars per day with around 10,000 visitors per day then how can I buy advertising?

If I pay anything over 1 cent per click for 10,000 visitors then my advertising will cost more than what I make per day. Is this line of thinking incorrect?

And if I don't start a PPC program then what else can I do? I've already purchased links on all the "good" sites in my niche. Do I go outside my niche, try offline advertising, what? I'll do anything!

[Robert Charlton]

Here are some ideas to get you started thinking. Some of them have dated a bit in the past five years, but some hold up remarkably well....

Mostly Viral Top Traffic Alternatives to Search Engines
[webmasterworld.com...]

[edited by: Robert_Charlton at 9:33 am (utc) on Mar. 10, 2007]

[proboscis]

Thanks I'll read that :)

[centime]

Hi Proboscis

I am trying to break 100 human uniques per day, may I ask are all your uniques non PPC , i.e. links, search engines, word of mouth?

cheers

[proboscis]

They are all non ppc. Almost all of my traffic comes from google, most of the rest comes from yahoo and msn, and a small percentage comes from links.

[annej]

E-a-friend
Hey, pass it on would ya! In the classic free email style of promotion. Email-a-Friend scripts are widely available and some are quite good. In fact, if you look at the bottom of this thread, you'll see one in action. Hey, pass it on!

This is from Brett's list that Robert linked.

Do people really use these? I know a lot of people email friends about my site and wondered if "Mail a Friend' would add to that.

[proboscis]

Yeah, I have one and people do use it, not a lot but they do. One problem is that they try to use it to send spam too so I want to replace mine or add a captcha to it.