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The keywords I want to concentrate on my site are "red widgets"
Will it make any difference to search engine ranking if I link with the words
"Red Widgets by Joe Blow"
or just
"Red Widgets"
Thanks
[edited by: martinibuster at 1:22 am (utc) on Feb. 12, 2007]
[edit reason] Removed specifics. [/edit]
First off, there is such a thing as over-doing it, so if you build up tons of links and all they ever say is "red widgets", IMHO, it actually makes it harder for you to rank for that term. because such a backlink profile looks artifical and the page/site thus has to really prove itself in other areas before ranking for "red widgets".
Then of course, those searching on "widgets by Joe Blow," or "Joe Blow," or "Joe Blow's widgets," are more likely to find you.
You'll want some links to say "red widgets" but they don't all need to. It's wise to develop anchor texts that include "variations on the theme" of widgets rather than having a ton of anchor texts that say exactly the same thing.
Different wording will make sense on different pages, depending on who's linking to you. Let the other webmaster decide what works well at their end, and if you're getting your links from relevant places the search engines will have no trouble identifying your "widgetness".
