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As for online marketing, have you concidered PPC, new release, email newsletters, viral marketing etc...
Have a look in the forums libraries for the best of the posts around here (select a forum, and below the forum title you will see links to charter and library.
Hope this helps
Concentrate on individual page titles and descriptions that are keyword rich. These can be re-indexed in a matter of weeks or days if you get lucky.
Localize with Google local and Yahoo local.
This may not give you better search position but it will give you better visibility in your marketplace very quickly. Conversions are conversion....