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I built my site myself with dreamweaver and now I am trying to get it out there.
Is there any truth to that?
Other people may give you advice about how to cheat the system temporarily with black hat things that will eventually get you banned from the search engines. But I'm sure your brother didn't have that in mind!
Oh, and welcome to Webmaster World! Here you will find tons of advice for how to build your quality site.
These days, my 'tricks' go into the development and enhancement of my pages. I don't do anything SEO-wise that isn't discussed in this forum as good practice.
Good Luck
We pick up our kids from the same school and waiting at the gate it is assumed we must have lots to talk about because, you know, we basically do the same thing. But we don't. I have little or no understanding of what she does, she is completely baffled by what I do. The other mothers are baffled by both jobs, so we do have that in common!
Your brother's friend likely read an article a few years back which he half understood and took from it that it was really just a matter of knowing some formula and up you went to the top of the pile. And to be honest there was a time when that was kinda true. But no more.
You got lucky though. You just learned that there is no secret formula before you went down the road of trickery and made yourself a big mess. And you landed in the best place there is to learn whatever there is to know about online marketing.
Read, read, read. The library, see link at the top of the page, is the best place to start. Be skeptical about everything you read though, even here.
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This is a classic post by the fellow who runs this site.