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1. there is a hell of a lot of information out there
2. much of this information is contradictory
3. the SEO world is always changing and what is relevant today might not be important tomorrow.
Which is what leads me to my question. I've just read Bret Tabke's 'Successful Site in 12 Months with Google Alone' (http://www.webmasterworld.com/forum3/2010.htm) article which is probably the most comprehensive and straight to the point article i've read. I have noticed though that it was written way back in 2002 and I was wondering if it is still a good basis for an SEO strategy or has the SEO world moved on to the extent that I should look elsewhere.
There is nothing easier than implementing a web site that involves SEO that favours simplicity, user friendliness, communication and best practices.
If it works, why change it.