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Should I put up some spider food and start building links and submitting the site to search engines or should I wait until it's live?
It can be a significant disadvantage to get spidered when you've got weak content and then the spiders might not come visiting again because you didn't have optimised pages.
Millie
Submitting to the crawling search engines (Google, ATW, Inktomi) is useless, they will find your site once you have links pointing to your site from other sites in their indexes.
And submitting to directories such as ODP, Skaffe.com, JoeAnt, etc., is useless because no editor will approve an unfinished site for inclusion in the directory.
So - finish your site. :) Then get some incoming links, and submit to the appropriate category in directories. Good luck.