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This strategy it best for affiliate sites, but could also produce revenue off of adsense, and the like.
The sites break down into 3 groups.
site A - Brandable site
site(s) B - SEO site(s)
site C - Community site
For someone starting off, which of these three would be best to deploy first? I'm rather passionate about the topic. Thankfuly, it's rather popular, and there isn't much competition out there. Most sites are honsest fan sites that mabey put up a few banners to pay the hosting costs, no real corporate sites.
IMO, I would deploy them in the order I listed them, A, B, C. A would be the quickest to get up first since its mostly feed driven, and would require almost no maintenence once up. Following A, b or c could be next. C would seem to have the most profit potential for the long term, and B for the short term. However, C would be an ongoing process, while be would be much easier to get up and running.
What are your thoughts? Again, I may be way off here, but this is what I have observed thus far. Which should I deploy first?
Thanks.
ibiza, if you want to answer ludvig's question be careful not to violate the Terms of Service.
ibiza, if you want to answer ludvig's question be careful not to violate the Terms of Service.
Better yet, please don't answer it in the forums.
Ludvig, its just a prodoct from a certain hobby of mine. There are more than 20 different makers of equipment, and 50 or so categories of equipment, so there is plenty of room for movement.
This said, you've not made your objectives clear. Is success loads of sales or loads of traffic?
Depends how you build sites. I've done (B) plenty of times without any doorway pages.
Ibiza, Isn't (B) all about creating doorway pages/domains? and isn't that somthing we should all try to avoid based on google's guidelines?
Not quite. (B) sites are made explicitly for their respective search terms. So if you are targeting 100 different search terms for different products, Site A will target those with companyname.com/category/search-term/ while (B) will target those with search-term.com. Though, of course, not all search terms will receive their own domain, only the ones that arn't spcific to the point where it looks like spam (ie, blue-glass-widgets-from-alaska.com). However, glass-widgets.com/alaska/ or alaska-widgets.com/glass/ would be acceptable.
It's all about gaining more ground in the serps. The sites are don't link to any "main site". They made to be completely self sufficient. However, there can be interlinking between B sites for PR purposes if you are very careful about how you do it.
I forgot whose post it was, but someone mentioned that interlinking is okay as long as a full circle is not made. So if you have 6 sites (x, y, z, 1 ,2, 3), and you decided to link them, you caould do something like x1, x2, x3, y1, y2, y3, z1, z2, z3. However, you could never connect x,y, or Z together, because it would make a full circle. The some goes for connecting 1,2 and 3.
This said, you've not made your objectives clear. Is success loads of sales or loads of traffic?
Both. The only way to get loads of sales is to get loads of traffic. Even if the conversion ration is 1:1.
(A)'s mission is to become known in the industry as "the" place to look up products specs, get reviews and news, and to buy from. So, while SE traffic will be needed, I'm also going to be depending on links from other content sites.
(B) is all about taking over the serps with a large number of self-sufficient(non doorway), keyword/phrase-targeted product sites that are carefully interlinked.
(C) is about building a community that offers news, reviews, etc similar to site (A), but is viewed as being a fan site, rather than a commercial site. (A) and (B) will attract different types of visitors, hopefully.
Ibiza, thats very intresting. If you could find that post please put a link to it.
We have been maintaining 4 sites that fall under your
(B) category. But they are not self sufficent. They link to the (A) site for order placement / payment.
(A) Brand name site would never link to a (B) site.
My question is, could (B) sites ever do any harm to the (A) site?
Hi,
I have a lot of things here to say.
First of all the site A can be used as B and C simultaneously and any no of pages an be added to it that can be almost equally effective. Also, you can always add the product list, the no of companies manufactures the products and then more products related to your existing product to increase the pages in the site and no of unique users. If you do not want to go even a little diverse, use the same site to give tips to the people on the products, your reviews, take people reviews on the same site and solve your purpose 3 also with the same site. Nahul rightly said..use all the 3 at the same site …may be this way..
I think, all these 3 things can be done in the same site very effectively. A folder at the root with the “key-word’s name” can serve an equally good response.
Okay..even if we leave the B case apart and the point comes of capturing the multiple listing , even then why should not we link them together. When u r not spamming, do you need to hide any thing…I would like to link all of the site and want to get the maximum exposure. If I am doing all things right..then why to fear with a ring…I would love to listen the logic of a ring. that why it should not be there. I do not see a reason behind that. Link them all. Atleast you are sure of your site that they are not spamming. I do not recommend anybody and everybody..but I think you can trust yourself. If GM manufactures 10 cars and have 10 websites, one on each, should not they link all. I think they should. I personally feel that “No ring” concept extra scares the people who are a little scared.
Its been a famous issue over the time that whether making these multiple sites is good or bad…lets knock this off one side this time. I feel, there is not a problem in linking all your sites including your main site a,b, c, x, y, z if you do not spam. Just link them. There is no logic that can work in the GM’s board room for not linking all the site, OR even leaving only one site not linking but search engines don’t like. This is not a matter of the GM does want SEO traffic or not, but it is a matter of whats the logic.
What do you all say..
In any case, A and C should always be together in the same site , in the content related to topic c and A to be blended to each other, reviews driving to sales, and sales page, helping people in making an educated decision by reading reviews..what do you all guys say….Lets Rock!
Thnx
When a user goes to site A, they realize that it is a store, and therefor they take the reviews and info they get from the site with a grain of salt, realizing that everything is probably biased and written with the interest of the site in mind.
Site C, however, is considered a haeven for the normal hobbiest. They know that it's a fansite for and by a community of hobbiest. Thus, they treat the reviews and other info as unbiased.
A can have everything that C has, but C cant have anything that A has.
In other words, the "store" site can have user reviews, tips, forums, and all that good stuff. But putting a store on site C would look like the site was "selling out" to the users. I hope im not breaking the TOS here, but the audience that would be coming to site C would be musicians, and they would not want to see affliliate links or an affiliate store on what is supposed to be a "pure fan site". However, slipping a link in on a review, or suggesting the link on the forum would be quite all right.
