SEO Vs Online Marketing

The composition of SEO when compared to other areas of Marketing

[seoram]

There are definitly many industries and no 2 industries are the same always. This is totally my experience in my industry. Please correct me if I am wrong
When I look at the Pie chart about the traffic sources, this is what I got:-
Affilite Marketing: 45%
Email Marketing : 25%
Campaign Management and Banner Ads: 10 - 15%
Seo and PPC : 12 %
Others : 3%

What I see is there after a lot of labour work and time going into SEO the results that we have from SEO are negligible when compared to other areas of marketing. I am talking about ranking in top 3 for the highly generic and competitive keywords in top search engines.
Thanks in advance for your comments

[Whitey]

These statistics could be misleading.

They need to be seen in the context of the size of the total activity and whether aspects of your exisiting marketing are effective or not. A low percentage in one area may mean it needs more emphasis to become effective.

But with these figures it's hard to tell.

[stonemole]

Agree with Whitey. These figures are misleading.

What you are talking about is traffic generated via a variety of promotional means. How does the traffic you generate via these means relate to sales or revenue? Through which avenue does most revenue come? This will give you an idea of where best efforts should be spent...