Brett Tabke 26 steps to 15k a Day Question

Why outgoing links so important?

[karim0028]

Hi Guys,

Im a newbie when it comes to Webmaster W. This site is awesome! Truly a great resource ive been practically going blind reading this treasure trove of information ;)

I just stumbled on Bretts posts on the 26 steps to 15K a day [webmasterworld.com] and what doesnt makes sense to me is Outgoing links? He mentions that you build content, etc.. In addition he stresses doing out going linking to high PR sites from your pages...

Now its my understaning that incoming links are what raise your PR.. Whats the rational of outgoing links?

Thanks,
Karim0028

[Leosghost]

it gives you a chance of being veiwed by the engines as an authority ( minor or major ) on the subject of your pages ..

if your pages appear to know what they are talking about and are citing other highly placed pages by linking to them ..you too will likely place higher ( eventually )..

plus linking out is how the innerweb tubes are supposed to work ..

link hoarding is bad for you ..the art is in knowing how to keep the balance ..:)

BTW welcome to WebmasterWorld

[karim0028]

Awesome, Thaks for the welcome Leosghost!

So, do you you guys place links on every single page? Even if its a large site? Would it be wise to put the same links on every page (part of your template)?

Karim0028

[Matt Probert]

So, do you you guys place links on every single page? Even if its a large site? Would it be wise to put the same links on every page (part of your template)?

No. You place links where they will be of use to your readers and you link to external sites which will be of use to your readers

So, say you have a review about the Ford Mondeo car, a link to the Ford company's page about that model of car would be very relevant, and probably useful to your readers. Google will certainly respect that link also. However, a link to the Coca-Cola company from the same article would probably be detrimental!

Google advises you to think "how will this help my readers?"

It's a simple concept, and worth keeping in mind.

Matt

[edited by: Matt_Probert at 2:16 pm (utc) on Nov. 17, 2006]

[karim0028]

Ok, then my quesiton becomes this... Does this work well if your an ecommerce site? How much am i able to direct customers to away while stil being able to make a sale?

[greenleaves]

Easy, send them away when they would leave anyway, but not when you get the chance to make a sale. How? Well that is the tricky part.

You have to understand your navigational funnel (where people come in, where they go once they come, where they leave, and how do they get to the "Thank you for your order" page. Understanding this is important to properly placing outbound links.

Even without studying your navigational funnel, if you sell widgets, you can write content on widget care (given you don't deal with this). If that page ranks well, you will get people looking for widget care coming to that page. This page should mention your newest line of widgets and tell everyone if they need to care for their widget then they can visit widgetcare dot com (and make that link open in a new window). This way, you link to high quality sites that COMPLEMENT your content and services, and develop your site in the SEs.

Not to mention, if widgetcare dot com likes the traffic you send them, you can strike and advertising deal with them.