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I would like to find this out to determine a kindof value for SERP positions. Such as how many clicks on average pages would get, at position N, on a keyword which receives X amounts of hits per day.
Would anyone know any Click Through statistics or know where I can find some?
Thanks in advance
I guess it would depend on how good your title/description is and if you are in the top 5. I have seen great traffic in top 5 as soon as I have been number 8 - nothing!
It all depends on the type of industry etc., in some markets/services it would be normal to search first few pages. In other sectors you would have to be placed in the top 4 positions etc.
Without stating keyword phrases, amount of searches and hits along with position I doubt you will get an answer.
Page 1 was 76%
Page 2 was 11%
Page 3 or more was 13%
Also, just two weeks ago one of my sites went from #2 to #1 on page 1 in a fairly competitive area with 3,640,000 total results. (I knew when this happened immediately, as there was a nice upward spike for the day it moved to the top).
Click-throughs for that search had an average increase of 22% going from second to first place. [I would want more samplings than this to be conclusive].
At such a change at the top, I would tend to think that a good 60-65% would be in the first 5 results on page 1, but this would obviously depend on a number of other factors including the type(s) of searches, page titles, whether the SERPs were dominated by PDF, Amazon, etc.
A discussion we had here at WW some time ago, there are also many that speculate that positions #9 and #10 on page 1 may have fewer clicks than the top of page 2.
I would be curious what input and statistics others have.
Steve
I watch several listings which have fluctuated between page 1 and 2 for about six months.
When they are #10 on page one and #1 on page two the traffic is about the same but when they rise to #9 or #8 on page one, the traffic drops off.
They have to get up to about #6 or #5 before they do much better than #10.
There is a minor search player who reports these figures on click-thru rates for various positons to their advertisers but it may not be the same for others.
Some of this may be able to be implied from google adwords data.
I am interested in hearing more about the changes in traffic people have experienced between different ranks. I would expect the change between position 1,2 and 3 to be quite large changes, perhaps more than the 22% NetGuy experienced. While changes between positions 4-10 being low perhaps 5% to 1%, with changes becoming less severe as the rank decreases.
Would anyone know what would be the CTR of any url being clicked after a search is performed. I would suspect this would be close to 1 as from my own experience usually after a search is performed someone would click on around one result, sometimes none and sometimes more than one.
Quotations: Can you name that minor search player for me?
Thanks for your responses
From my data, my conversions for a #1 listing in google are significantly poorer than conversions for #2.
I attribute this to impulse clicking, people that click the first result without reading the text, and actually have no interest in my product.
