Internal anchor text variations

[handsome rob]

When creating links within your site, what effect (if any) will varying the anchor text have?

For example... 3 pages on a site link to the site's order form.

Page 1 uses "order form" as the anchor text
Page 2 uses "purchase sheet" as the anchor text
Page 3 uses "checkout slip" as the anchor text

Would a SE find this confusing?

[warth0g]

thats good SEO, using the same link texzt creates overoptimization which is BAD seo :)

[caveman]

warth0g, are you so sure about that? ;-)

[warth0g]

yesir - google the term "over optimization penalty" - there are several variations like if you used the text

"super blue lighted plush widget"

thats over optimization, but so is creating ROS links on 10 sites making effectivly say 100,000 pages with the link text "widget" -

I have been doing SEO since 99, things change a lot but I see the best result by mixing up anchor text so on some sites use

"plush widget" on another use
"blue widgets" on another
"lighted widgets"

etc.

of course - i guess no one can actually know for sure unless they are named Brin or Page or have a keycard to the googleplex server room...

[awall19]

navigational elements should typically be consistent, but it may make sense to mix up some in content links to pick up a few other variations.

also another question worth asking is does it make sense to try to make an order form rank for a wide net of keywords when typically it's conversion rate might likely be lower than a topical page which also was accompanied by relevant useful information.