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For example... 3 pages on a site link to the site's order form.
Page 1 uses "order form" as the anchor text
Page 2 uses "purchase sheet" as the anchor text
Page 3 uses "checkout slip" as the anchor text
Would a SE find this confusing?
"super blue lighted plush widget"
thats over optimization, but so is creating ROS links on 10 sites making effectivly say 100,000 pages with the link text "widget" -
I have been doing SEO since 99, things change a lot but I see the best result by mixing up anchor text so on some sites use
"plush widget" on another use
"blue widgets" on another
of course - i guess no one can actually know for sure unless they are named Brin or Page or have a keycard to the googleplex server room...
also another question worth asking is does it make sense to try to make an order form rank for a wide net of keywords when typically it's conversion rate might likely be lower than a topical page which also was accompanied by relevant useful information.