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I'm developing a site for a client in Frontpage and there is a field for Page Description.
That's a good start. ;)
I usually do Page Title and Keywords.
Actually the sequence of importance when using the FP interface would be Page Title, Page Description and then Page Keywords. The Title and Description are the two most important. The Keywords element has become somewhat deprecated although Yahoo! hints at its use.
More information...
Building the Perfect Page - Part I - The Basics
Developing the perfect balance between user and bot.
[webmasterworld.com...]
Building the Perfect Page - Part II - The Basics
Developing an effective <title> element.
[webmasterworld.com...]
Building the Perfect Page - Part III - The Basics
Developing an effective META Description Tag.
[webmasterworld.com...]