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is pcture name affect in SEO?

11:23 am on Aug 26, 2006 (gmt 0)

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hi i m doing SEO for one site.in which i m putting some pictures i want to know that, the name of the picture should be the name of the keyword or we can give it any name? is it affect if we give it the name of keywords?
4:24 pm on Aug 26, 2006 (gmt 0)

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Well, the kw information you provide for images on the page is likely to have some impact with respect to telling the SE's what the page is about (and what the site is about). Also, images themselves are ranked, something people don't think much about. ;)