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The title of the site is "my town sport club". (where my town is the name of our town). Now it would come as no surprise if I told you that our site ranked top in all the major search engines for the phrase "my town sport club" and I can't really see this changing if the search engine algorithms keep doing a good job!
As a result I'm looking to give more effort into pushing up our website's ranking for the name of our town.... "my town". At the moment we are only about 4th. I realise that there are many other factors involved, but at the moment I am focusing on the actual keyphrase that I used in the titles, content etc.
The way it looks to me is that the search engines rightfully believe that my website is not based on the town itself but on a sports club within the town. And so it would give a higher ranking to a site where the phrase "my town" isn't consistently followed by any other words or phrases.
My approach at the moment is to try and decrease the use of "my town sport club" and refer to it as "my town" (which is pretty easy and would not confuse the reader) and also implement other minor changes.
If I look at the results above me in Google for example results 1&3 are predominantly about "my town", whereas 2&4 are about sports clubs in "my town". So I should be able to get higher, or at least it's worth a try!
Has anyone got any advice or does anyone hold any agreement with me on my 'new' approach?
The title of the site is "my town sport club"
Off the top of my head...
When you say that the title of your site is "my town sport club" does that mean this phrase is the <title> tag, and is in a <h1> on your home page?
If so, how about changing this to <title>my town</title> and <h1>my town</h1>, and DON'T MAKE ANY OTHER CHANGES... and then see what happens?
One page can only usefully be optimised for one phrase...
Quadrille - While I agree that pages and titles should be focussed, I feel only one phrase per page is way too generalized a principle, and in fact can cost you a lot of traffic. Many pages can gain by targeting multiple related phrases in their titles and on the page.
A lot depends on the phrases, how the vocabulary relates, how competitive the phrases are, how long your title is, and what your inbound anchor text is likely to be.
Take a look at discussion in these threads...
Title Tags: A badly written title will sink your site
How to sabotage your web site without even knowing it.
Should you repeat a keyword in the meta-title?
Do you get penalized for a title that is too long?
I'm certainly NOT suggesting keyword stuffing or in any way 'overdoing it' on any one page, merely 'don't worry about every key phrase that counts'.
What is important, if you want to do well, is to consistently grow the site.
In my experience, if you have something to say, and keep adding, there's no need for the obsessive keyword research that goes on; it more than takes care of itself. And my scientific test to avoid overdoing it, is to get an honest frend to read it - if the key phrase is overdone, it ALWAYS shows.
The problem is finding someone who won't always say "Yeah, it's great. Maybe drop one of the 4000 'red widgets', though?" when they really mean "You are boring me to death"
But I'm probably in a minority there ;)