Folders or subdomains?

Here we go again...

[zoobie]

This is probably one of the most asked questions...but I'm still unsure because half say this and half say that.
I've been getting my sites indexed by using subdomain.domain.com...but I saw a guy who completely ruled his keywords by constantly using domain.com/search-term/page.html He even used a plural as in domain.com/search-terms/page.html to cover all bases. It certainly worked like a charm as he's #1 hands down. Maybe this wasn't the complete reason but I'm sure it helped.
So, which is it?
Thanks

[dougmcc1]

My POV - Depends on the keywords and the site (and maybe domain).

[zoobie]

I think the domain thing has greatly depreciated...but folders still seem to work...at least for this guy.

Anymore opinions?

[agerhart]

>>>> domain thing has greatly depreciated

Not from this seat.

You can capture the top 10, 20, 50 results with sub-domains if you know what you're doing. I don't see the same with sub-directories.....especially in Google.

[dougmcc1]

Because of the difference in the domain name itself, or because of the difference in site structure?

[zoobie]

Maybe he's using keywords in the subdomain, domain, and folders:
key-words.key-words-domain.com/key-words/page.html
I think he wants to keeps us guessing...It's all very hush hush...but I'll give it a shot