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How would you handle muliple domain situation?

         

Trixe

4:15 am on Sep 26, 2003 (gmt 0)



How would handle this situation if it were you?

E-com business on Yahoo Store that has been around for a long time.
Has 5 domain names that over time have been directed to the name servers to Yahoo Store.

They are:
A) brand-name.com
B) brandname.net
C) tworelevantword.com
D) differentwords.com
E) longkeywordnow.com
*The business also has available but parked.
F) mykeyword.com

********
A)=
Pros: Oldest and positioned well in all engines except Google. Has been for ODP and all promotion and link exchange.
Cons: Customer confusion because of the hyphen.

B)=
Pros: Brand and store name without the hyphen,
Cons: ".net" not ".com"

C)=
Pros: The domain that Google has chosen use. Keyword+keyword.com
Cons: Second keyword is singular and plural is more commonly searched. Plural version belongs to competitor.
*Google had used domain (A) until a year or two back but then to (C).

D)= none
E)= none

F)=
Pros: New, Short, mykeyword.com Easiest for customers to remember or type and easiest to use on the phone.
Cons: Not yet indexed with search engines.
*Domain is still parked and was registered by proxy.

I've been asked for my help and opinion but I don’t want to give any bad advice so I thought I would ask what others, who are much more knowledgeable than I, think.

The domains currently directed to the Yahoo Store were setup through their Yahoo Store and Yahoo Domain Service. I don’t know what kind of redirect is used.

What domains should be used and which should not? Are they in danger of Google penalty? How would have these resources setup to best the business?

Thank for your help & suggestions :-)

kwasher

4:27 am on Sep 26, 2003 (gmt 0)

10+ Year Member



Just a quick thought-

Would you have chosen GOOGLE for a name?

How about YAHOO?

Ok ok maybe they're too popular now for me to put my point across...

Would you choose RATFELDA for a name?

Do search engines pull apart/recognize two non-hypened words (ie fasttrack)? Then fasttracktothemarketofwinnerswhobuymystuffandpayverylittle.com would be a good name for search engines?

Wouldn't they recognize hypened names as multiple words more easily? (hyphened names have a bad rap)

I think once you've got a customer who knows YOUR name, don't worry about it.

Pick the name YOU like best, and point all the other domains to it.

Then again, I could be wrong... its happened before.