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We would like to send out one single email to each address, which software is best to do this?
are my expectations too high, may i get no response from my efforts?
But im creating brand awarness arent i?
If you are asking for advice then mine is "dont do it "
they have supplied us with a number of email addresses from there databases
You need to be intimately familiar with their data capture methods - it needs to be verified opt-in information and it needs to be maintained.
By this I mean that they have clearly offerred the user an informed choice when they handed over this information as to whether they wanted their information to be used in this way.
Secondly if I were doing this I'd also require a double-opt in - in other words when a user registers and opts in they are sent an email which serves two purposes; it verifies that the email address is valid and it also verifies that the user's email address hasn't just been typed in by a 3rd party.
Basically if you aren't 100% happy with the methods used to capture this data then you shouldn't touch it - let alone try to email it.
Maintenance is also important as when data reaches a certain age it becomes a liability rather than an asset - there's nothing more embarrasing that having to explain to someone why exactly you sent their partner (who's been dead/separated several years) a "special offer".
I've sticked you the name of one of the products I've used in the past - no perfect but it gets the job done for reasonably large batches of emails.
- Tony
