Other Marketing Ideas

what are my options beside search engines?

[Opportune Moment]

I am advertising on google, overture. Aside from other ppc places like findwhat, etc. can any recommend other good ways to advertise eith paid online or hopefully free?

Whose had success marketing their business online relatively inexpensively? I am in the U.S.

Any good free industry specific places to post ads in forums?

Thanks

[edited by: agerhart at 2:50 pm (utc) on Aug. 8, 2003]
[edit reason] removed URL - please see TOS [/edit]

[jp29997]

We pay for a featured spot in our category on Yahoo! and we find that to be a very good deal.

[too much information]

Hey, Opportune_Moment - Welcome to Web Master World!

Looks like you got in trouble posting your URL. naughty naughty! ;)

As far as finding free advertisement, you should do a search for your keywords and see if there are any directory style sites that show up in the first page or two. I know that for my keywords I can find around 12 free directories in the first two pages of results. Get listed in any that show up for you.

Also, you can do a search for:
"Add Site" + "Your Keywords"
"Add URL" + "Your Keywords"
etc...

This will usually give you some more directories for links.

Then you just have to wait for the spiders to find them and you're on your way.

Also if you track hits to your site you might be surprised how many click throughs you get from some of those directories that you never thought were worth it.

One thing though, watch out for those directories that require a reciprocal link and then put your link as a JavaScript link that the spiders can't follow. That's a one sided relationship if you ask me. Maybe give them a link for a week or two (so they can verify it), then take it down. If they don't help you why help them?

[webwoman]

Write press releases and send them out to everyone that might be interested. Some will get printed online with a link to your site.

Submit articles to trade e-zines and other appropriate websites. Ensure your url gets a link somewhere in the article.

Find horizontal markets and trade links with them. Testimonials from your customers (if applicable)

The above are all free - I'm a cheapskate and won't pay for anything on the web :)

-webwoman

[nakulgoyal]

Do anything but always stay away from Link Farms, FFA Links and all that stuff. and when you mass submit your press releases etc make sure that the email you list there is ready to receive a lot of junk. But dont have a NOT working email coz that email may get you some decent leads tooo.

SO do whatever you want, but be careful in selecting each and every action especially when you care for the search engine traffic.

[dougmcc1]

When I was webmaster for a trailer company, I went to sites who offerred free classifieds for trailers and I submitted classifieds on those sites. Some sites that offer free classifieds even let you upload pictures. I don't know what type of industry you're in so this might not work for you.

Also, try to get links to your site. This can be free as well and bring you in decent traffic from the sites linking to you, plus it will boost your SE rankings which will bring you in more traffic from the SE's at the same time.