How many People Visit Page "2" of Google?

Can we have stats here of traffic to Page "2"!

[aravindgp]

Hi
I was wondering how much drop of traffic is there for each page across google.
I now most of the people click page "1" results .

But how many people might to go page "2"?

Does anybody have stats or rough Idea of this?

Looking forward to hear from many of you out there!

With Regards
Aravind

[SlowMove]

i just go to "preferences", and set "Number of Results" to display 30 results per page. i tried setting it to 100, but it had too much of an effect on download times. but i'm sure joe surfer probably doesn't bother with it.

[edited by: SlowMove at 12:16 pm (utc) on June 22, 2003]

[dvduval]

On a related question, I'm curios how many people have set Google to display more than 10 results per page. Personally, I have it set to 100 results per page.

As to the question about page 2, I would guess around 5% (but that is just a guess).

[aravindgp]

>>I'm curios how many people have set Google to display more than 10 results per page.

Personally I would like to put 20, but don't it becoz I am an SEO so my assement might be wrong here.

[SlowMove]

Personally I would like to put 20, but don't it becoz I am an SEO so my assement might be wrong here.

you're probably right. i always find myself counting through 30 results to see where the top 10 ends.

[trismegisto]

As other members have stated, i think it all depends on the number of results per page you have in the preferences and in the relevancy of your results.

If you have 30 or more results per page, it will be hard not to found what you are looking for in those 30 first results, so very few people would go to the second page. However, expecting that the average user does not change the default of ten in their preferences, i would expect less than a 20% of users actually going to the 2 SERP, maybe less.

[aravindgp]

Till now estimates
20%,5% and 10% (myself)

looking to hear from others!
Aravind

[SlowMove]

it makes you wonder. where is GoogleGuy when you need an answer?

[dvduval]

I would expect MOST people don't bother to change the results per page. I'm guessing 90% use 10 results per page.

[aravindgp]

My guess for most people using 10 results per page.

95%

[pageoneresults]

I would guess that it all depends on the SE. In the instance of Google...

85/10/5

With other SEs it could be different...

75/15/10

There are many other factors that may come into play, particularly the search query.

A related thread with some interesting statistics...

Mapping Local Google Usage [webmasterworld.com]

[TheWebographer]

I think the answer depends upon what they are searching for.

For example, if they are searching for a local news story involving a person by the name of "Fred Sappington" they are likely to sift through the results until they find a link that looks like what they are looking for - even if that means going 4 or 5 result pages in.

If they are searching for something like "Red Sox Tickets" they are likely to feel the top ten results, and more likely the top 5, will be what they need.

[pageoneresults]

Another thing to consider is the searchers ability to refine their search. Those who are less savvy with their search queries will probably find themselves going to page two, three or even four of the results.

Those who know how to format their search queries to return the most relevant results are probably not going past page one.

Analysis of your statistics will show you how savvy your searching audience is.

[aravindgp]

Very interesting!
I was wondering,Yes The more the longer the search query the more likely that you will swift between first 3 results and first page itself.It looks to be the case with information gathering.Like if you are looking for information.

Say if you are looking for buying something, then perhaps the queries seem to be shorter, but does this mean there could be more people going to other pages? Becoz of the theory that longer the search query the more likely you will be in the first page, conversly the shorter the query the more likely you will search more pages!

[CygnusX1]

>>I'm curios how many people have set Google to display more than 10 results per page.

I have mine set to 50 results. It also helps me quickly see where my website list under certain keywords

[pageoneresults]

Hehehe, a little OT (Off Topic). Just last week I was kidding with a client. They were asking me if we could move some pages from page two of the SERPs (Search Engine Results Pages) to page one. Sure I said, change your default setting from 10 to 20 results per page! ;)

[trillianjedi]

Looking at my logs, I see people have found us from as far away as page 5. Regularly.

I always review the logs and amend pages accordingly to try and "trap" new search items that I haven't thought of and get into the top 10 for those items.

But my experience is that people are tring to find what we have on site, and therefore do end up looking a little further.

If your competition have great sites, and are in the top 10 for relevant search terms, then I would say you really need to be in the top 10.

In the example I give, our site is pretty much the *only* site that has decent content (ultra-narrow field hobby site).

TJ

[penfold25]

I would honestly guess that it depends on the quality of results for the specific keyword, if the first results are irrelevant, then more likely to go to page 2 or even page 3.

Im guessing 20% visit page 2
:)

[webwoman]

I have a site that gets regular traffic from pages 2 and 3. The sites above mine are all relevant. I agree that it depends on the type of search - this particular one is pretty competitive, but the product is very expensive, so I think the assistants who are assigned to find a (widget) tend to search very thoroughly and actually look at each site.

[vitaplease]

Some very old data (1998) from AltaVista: 64% to 85% only go for the first screen:

Analysis of a Very Large AltaVista Query Log [citeseer.nj.nec.com]

But more interestingly:

What makes a good search engine? [stlcu.com] from Computeruser.com

The article mentions the "rate of abandonment" of Teoma and states that it went from 40 percent in December of 2002 to 19 percent in January 2003.

That is only 19% of the people clicking on one of the Search engine results actually came back to the search engine to check others.

I'm sure Google checks this stuff as well as a certain percentage of SERPS carry click throughs and they have the toolbar data.

[cornwall]

>>I think the answer depends upon what they are searching for.<<

That is your answer. It just depends on how much spam Google dishes up on the serps, as to how far the punter feels they have to search.

If you are looking for a hotel in a particular location, or to buy contemporary furniture, you may have to wade through 10 pages of Google to get a reasonable selection. 90% will be affiliate sites that add little to your search for knowledge.

If you are looking for tourist information in a particular country or information on a named castle in Scotland, then the first page will give you all the info.

The more competitive the keyword search, the more likely Google results are to be full of spam, and less likely to be of relevance to the user - mainly because people like us are hell bent on getting our own site onto the first page.

Therein lies Googles great weakness at the moment - spam filters, what spam filters!

So "how many people visit the 2nd page on Google? " is a bit like "how long is a piece of string? "

[scockerham]

I work at a chemical plant. The guys I work with at nite are expert searchers and we know that sometimes it takes you going to page 15 to find what you are looking for. We also know that the best price is out there...you just have to find it.