Spam

Specific question about what is considered spam

[aggie12thman]

My website's topic has literally hundreds of keyword search terms that may be entered as a person searches for information information relating to our business. We built a content rich site which fully explains our products and services.

However, since there are so many search terms to capture we have built pages within the site that discuss the same basic information as the home page, over and over. We have completely rewritten each page to offer QUALITY content for the key search word we're targeting.

Is this considered spam?

My answer would be no because we are providing products, services, information, etc for that specific search term. So with our pages, the researcher is getting exactly what they're looking for.

Is my thinking correct? Will the spam filters think we are spamming? How do we define spam?

[chiyo]

forget "spam". the word is too vague, ill-defined, and emotive.

Reading your post i would say think "duplicate content"

Why is it necessary to have similar info on each page apart from navigation, taglines, and maybe very small paras and branding logos? How necessary is it have all info for a reader on one page? The key would be to have exact focused content on that page and then refer or link the reader back to information common to all "targets" if they need more general broad info. After all that is what a web site, as opposed to a web page, is meant to do.

Some say you can get away with 10 to 15% content in common and some say much more. We are conservative and work to the former.

[seoRank]

Like Ciyo says, be wary of identical content on multiple pages. Search engines can detect it, call it spam (whatever that means) and penalize sites.

However, if you change the words in text, make them more keyword / theme focused, you actually get rewarded!