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Advanced SEO?

What to after all the standard methods fail?

         

MichaelBluejay

9:25 pm on May 27, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



I'm wondering what to do to improve ranking after I've already done all the basics (TITLE, H1, keyword density, sufficient copy, anchor text, keywords-in-filename, link popularity)? I picked up the basics pretty quick and achieved some success, but on really competitive terms I've failed to crack the first page even though I've done everything "right". I guess it stands to reason that if I do everything "right" and my competitors also do everything "right", then we can't ALL fit on the first page....

The question is, is there more I can do, or do I try all the standard methods and then accept my defeat if it doesn't work? I remember seeing some reports a few months ago that analyzed a dozen elements on hundreds of pages to try to see which factors were most important, but I can't find them now.

I have the feeling that there may not be an easy answer to this, but I'm looking to take my skills to the next level, if there is one, and even if I have to pay a little for research or tutoring.

Thankie-doodle, -MBJ-

jdMorgan

9:36 pm on May 27, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



MBJ,

This may be the thread you were looking for:

[webmasterworld.com...]

If that doesn't help, try thinking outside the box. Maybe you can find some slightly-less-competitive, but still-popular terms to focus on. Remember, it's not the hits, but the conversions that count.

HTH,
Jim

jeremy goodrich

9:38 pm on May 27, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Links - the more, the better.

From where? The big ones - dmoz, Yahoo.

The authorities in that keyword sector - do they know about the site? Are they linking to it or other sites in your field?

If they *do* link to other sites in your field, but not yours, why not? What are you missing that the sites with the links have?

Once you 'spot the difference' is there any way to do it better? In a new or different way?

Advanced SEO = being able to do it as good as it gets.

Do your 'related links' provide more traffic than most search engines barring perhaps Google, Yahoo, and MSN?

If so - then you have a very solid foundation. If not, you need some more high quality, related, relevant sites linking to you.

It may be the case you've gotten all the industry related & relevant links - if you do have all those, what content could be added? Anything other 'authority sites' in your area have that you are missing? Could you add to the content that way?

And above all, be patient. Today, you could have done *all* the above. However, it will take between 3 and 6 months at least to get the rankings & traffic from the search engines for all the hard work you've done.

MichaelBluejay

4:44 am on May 29, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Okay, thanks for the replies, good stuff all around.

I know it's the conversions that count, but unfortunately I'm doing this for clients (not just for my own sites), and some of these clients have a single-minded focus on their ranking, even though I try to explain that all the traffic in the world is useless if the site looks like it was designed by the neighbor's kid. :)

The links to more information on this board are good stuff too, thanks.

I think my conclusion, though, is that at some point I've really don't just about everything that there is to do (short of setting up a bunch of new domains strictly to generate inbound links). So I think that once I've done everything, if I still don't have the rankings I wanted, then I just accept that I can't win 'em all.

From now on when clients want super-competitive keywords I'll give it my best shot but I'll also steer them towards lesser-used keywords for which I can get them much higher rankings and explain why those keywords are often a better value.

Thanks again for the help! -MBJ-

seoRank

1:10 pm on May 31, 2003 (gmt 0)

10+ Year Member



MBJ, after you are convinced you have done everything possible on the SEO front, I think now you can start work on Link Popularity building.