2nd tier search engines

submit to 2nd tier search engines

[yasmeencpy]

Is it worth submitting to 2nd tier search engines? Have any of you receive any traffic from 2nd tier search engines?
I've read several articles, and some said that it is worth submitting to those 2nd tier search engines as long as they have good alexa rating, and some articles said that submitting to the main search engines is enough. Any ideas/opinions about this?

[mil2k]

Submit to second tier search engies Only if you have nothing better to do. Minimal traffic from such engines. Infact second tier directories are much better ;)

[seoRank]

A lot depends on the regional focus of your service / products. There are several 2nd tier SE's that focus on regional viewers, services and content. They can actually send you relevant local traffic.

In my opinion, as long as they are not FFA networks, 2nd tier does not do any harm to you even if it does not do you any good. However, check out the SE's focus and respectability before submission.

[Hawkgirl]

For me, any customer is a good customer. I do tend to try the little things (advertising in small networks, making sure I'm in second-tier search engines) because it's an additive effort. If I can get one customer here and one customer there, pretty soon it adds up!

In addition to the regional focus that seoRank brought up, I think the answer to your question depends on a variety of different factors. I'd definitely look at a combination of how much your customers are worth plus how many you get in a day from the big engines.

When it comes to customer worth: if the average lifetime value of your customer is high, you can afford to spend time submitting to second-tier engines because you know one customer can pay you back for that time. If the average lifetime value of your customer is pretty low, it won't be worth it.

Combine that with amount of traffic you're getting: If you're getting 50,000 hits from Google a day, submitting to other engines probably isn't the best use of time. But if you're getting 500 hit a day from Google, you might be able to make a dent with other engines, too.