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Because of all I have learned here I have a brand new site with keyword ranking in Google
number 2, 3, 4 and 16
Other keywords fall further down, but I know, using what I have learned here, I can improve those too.
No big bucks yet, but large increase in traffic.
Also reviewing my logs shows many returns to sites from bookmarks - I expect those should evolve into sales.
The important thing is I now have the traffic - I can keep tweaking my marketing until I find the right combo to convert traffic into "big bucks"