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So what can be done to build equivalent traffic assuming -
A) site has to depend completely on non-Google traffic
B) you can't buy your traffic with ongoing PPC listings on Overture or Looksmart, or with the annual Yahoo $299
The list of things to be done would include:
1. MSN via Inktomi $40
2. Ask Jeeves/Teoma $40
3. Links from all your other sites
4. Listings in directories (ODP, goguides, joeant, specialty directories ....) to generate regular crawls by all the non-google search engines
5. ?
6. ?
7.?
etc
How to build up traffic on other engines?
The sad reality is, the other search engines carry too little traffic, however well you do on them: [webmasterworld.com...]
Brett's Mostly Viral Top Traffic Alternatives to Search Engines [webmasterworld.com] should give some good ideas.