Forum Moderators: open
There is a set of core ethics that all businesses follow and that applies to SEO too. I always look at it this way. If it feels wrong, then it probably is wrong. If you've got to ask yourself if this is the right thing to do, then it probably isn't the right thing.
Once you get past the core ethics, the rest of it is an extremely gray area. Not all operate under the same ethics. As heini points out, it is a personal choice. Just make the right choice. Do the right thing.
I am a MIS major, and had to write an entire 30 paper paper on ethics (ick)......only a few pages are dedicated to SEO ethics, but I was just curious if anyone had found any good resources/ discussions on the topic.
Just sticky'd you a possible resource online. Keep us posted on what you conclude! :-)
I don't know just thought I would give your question a shot:)