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Thanks,
Jim
Randu,
It is possible that this card-selling domain is owned by a person or group which has many other well-linked marketing sites. By getting links from all of those sites, the new site could quickly get and keep Google's "Fresbot" coming to visit the site regularly, and thus do well in Google. Google currently feeds Yahoo's search results. Inktomi, which feeds MSN, is also fairly quick about listing a site if there are links to it.
Take a look at the domain name of the site. If it is not "deck-of-cards.com", then maybe they had the site already set up and indexed for months, and then just put the card-related content on there recently. If the site was already listed and already had good incoming links, then it's title, description, and content could have been updated fairly quickly.
Jim