Optimizing text on a dynamic page

what are the options?

[fom2001uk]

What are the options for optimizing a dynamic page? I'm not talking about the URLs or spidering or anything like that. It's just the content I'm wondering about.

How can you optimise text on a page which is being updated sometimes daily? Do you just have to stick with TITLE and META description and forget about the page text?

[Grumpus]

It depends upon the purpose of the page. At the end of the day, the resulting anatomy of a dynamic page must be the same as a static page. Text counts.

If you'd like, be a little more specific with your question and I'll be glad to help you out.

G.

[fom2001uk]

Okay, there are 3 distinct sections of a site we have to promote. One is the homepage, and the other two are different news sections. Each page is updated dynamically, although the URL appears static.

This is a big site (many hundreds of pages), and I suppose what I need to know is whether we have to create new pages for each of these main sections (which are easier to optimise and where the content is only changed by us and not the client).

I'm not sure if that explanation makes it any clearer. I'm just looking for some initial guidance on how much we can achieve with the existing pages and how much extra we will need to do.

[Grumpus]

If there's enough text to warrant it's own page, then give it to it. If there isn't much text, put several on the same page. It'll be hard to know exactly without looking at the site. If you get a chance, put it into your profile.

The text and page title are the two things you need to focus on. Meta tags can help, but they're down near the bottom in order of priority.

G.

[Condor12]

Hi,

If the content (text) is created dynamically on a page, (with a static url), do the SE's see the text?

And can they search it for keywords?

Or can this only be done with static text?

Thanks

[Grumpus]

Depends upon how the page is being generated. If everything is done server side and the application spits out valid HTML source to the browser, then it's just as easily indexable as a static page. If you're generating it using client side code (like Javascript) then it's not going to get indexed properly.

G.

[Condor12]

The HTML page is static and the text is called from a database with ASP.

This is server side, so I presume it is ok.

Thanks Grumpus.

[Grumpus]

Yup. Should be. Load the page and view its source. If the source looks like good clean HTML then you're golden.

G.