Spanish search engines for US users

Targeting Spanish-speaking users who reside in the US

[Will_W]

I am quoting a search engine marketing campaign for a client whose site is in English and Spanish. The target audiences for both languages reside in the US and Puerto Rico, not in any other Spanish-speaking countries.

For the Spanish-speaking portion of the audience, I am trying to determine which search engines to target. I am assuming that the most popular search engines for Spanish-speaking users in the United States are different from those used by Spanish-speaking Web users in other countries. Maybe that's not a good assumption.

Anyone have any experience with this?

[aleksl]

I don't have much experience with spanish audience in US, but 50% of my users are a certain foreign-language speaking community in US. Most of them come from Google, with Yahoo, MSN and AOL being way behind. The reason Google dominates is that you can search it in your native language (Spanish in your case), and chances are you'll get US-based sites in Spanish. The other thing I'd try would be Google.xyz (or Google.com.xyz), where xyz is extention in the country where you think your users reside.

[Mike_Mackin]

[yupimsn.com...]

[espanol.yahoo.com...]

[Eccus]

Dont forget www.terra.com

other portals to look for:
www.univision.com
www.123.com

I'm from the Miami area and Terra seems to be the #1 among Hispanics...