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- You could submit to the Yahoo! Directory ($299 annually)
- You could submit a few pages to Inktomi ($39 for first URL, $25 each URL after)
- You could submit a few pages to Ask/Teoma ($30 for first URL, $18 each URL after)
- You could submit to Fast ($34 for first URL, $16 each URL after)
What is the size of the site? How competitive are the keywords? Is the site optimized?
[webmasterworld.com...]
[webmasterworld.com...]
With a small site, I'd get some good on-topic inbound links, and read the guidelines carefully to submit to ODP. That'll get you found by most that count for anything. Yahoo's an option, though not too great with them currently showing Google results.
I'd hang on to the money for a bit, maybe do an interior Inktomi paid page if it's a decent search term and there aren't LookSmart listings pushing the Ink pages down. For some niches there are also good directories to submit to, some of them with some fee. Check those out carefully, including their PR.
Sites can do fine with concentrating on free promotion, so you can give it a while before spending any budget.
Wish I had $500 to promo a five-page site. All above is excellent direction. The only thing I would consider is that IF your friend wants something to happen now, and IF the niche is as uncompetitive as you say, and IF the CPC is fairly low, then you MIGHT consider putting a few bucks to a CPC campaign.
What this might do is get some initial targeted traffic to the site and help you evaluate the pages: Do the visitors buy or not?
Other than that, yes, work on your links and content and they shall come.
Jim
Submisions are great but I wouldn't expect see much of a turn around very quickly. I would say do some PPC get some cash flowing then start putting some money into PFI.
I dunno it all depends on the product and website but this strategy worked amazingly for me!