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Welcome to WebmasterWorld [webmasterworld.com]!
This chart [webmasterworld.com] might be helpful to you, although the relationships between search engines changes constantly.
Jim
Sponsored Sites: Overture- Display of top 3
Web Directory Sites: LookSmart / Zeal - Primary results
Web Pages: Inktomi- All after primary
Thank you!
Actually, I have known the chart and relationship what you said several months ago. And my intention is how to optimize my site to get good rank in MSN,?buy keywords in Overture or Looksmat?
For Inktomi, you check MSN and only go for those keywords that have just a few LookSmart sites listed or the Ink page will get buried pages down. To optimize for Inktomi, you can look back through our Pay for Spidering forum, and also examine a cross-section of pages that are doing well across a variety of search terms. Go for 3 and 4 word phrases, it's much easier.
Basically for Inktomi you do short, snappy pages with a slightly higher density than for Google, though my pages that have done well with Inktomi also do well with Google. Write a tight, appealing title, making sure to include the exact phrase in the title, toward the beginning. Repeating one of the words is fine - but keep it down to around 9 or 10 words or so or less, and make it appealing.
Include meta tags, including the keyphrases that apply to the page, not "stuffing" with extra words, which will dilute. Use the exact phrase at the beginning of the meta description and an appropriate alternate phrase further in. Check some listings at MSN for number of words - personally I don't count them, I just write the description so it sounds natural and reads well.
Put the keywords in an <h1> or <h2> tag on the page, and use the keyword throughout the page, especially at the beginning of the first sentence in the first paragraph. Ink also seems to like the keyword phrase in outbound link text. Include keywords in an image "alt" attribute also.
It's just ordinary, old-fashioned web page optimization. Inktomi is a blast to optimize for, I love it!
I never have liked LookSmart, never did anything with them, and don't have a clue. I've heard that to optimize for LS you just optimize as though it were for Inktomi - but can't verify that by personal experience. All I know for LS is to make sure the keywords are in the title - exact phrases are always best.
And my intention is how to optimize my site to get good rank in MSN,?buy keywords in Overture or Looksmat?
It depends on what each visitor is worth to you. If the ROI is worth it for your keywords, a top 3 Overture listing will place you before the Looksmart and Inktomi results on MSN. (along with a top listing on Yahoo and many others as well)
I'd do Overture over LS any time, if only for the diversity of exposure. MSN alone doesn't send that much. With a comparable ranking to Google, 2 out of 20 searches will come from MSN, compared to 18 from Google sites, though it may be the demographics for those product lines. For one it's very heavily AOL email addresses - more than all others combined.
