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If we are referring to google in particular then this page would be relevant
[google.com...]
<added>since you just posted that same link in your first thread I assume you know that part.
spam = anything SE's see as "for the sole purpose of elevating rankings"
[edited by: jatar_k at 6:21 am (utc) on Sep. 25, 2002]
spam = anything SE's see as "for the sole purpose of elevating rankings"
Jatar,
Just thinking out loud here but I presume you are emphasising the word see in your post. Search engines themselves set these "rules" as what they consider spam and quite rightly so. But it only takes google to to put a '1' or '0' in one of there ranking algo checkboxes (dont know if these really exist :)) and you are then deemed to be a spammer.
It could, and I am sure it has be argued that by its very nature SEO techniques are spammy. We all artificially raise our ranking by using good titles, css, link pop......etc....etc. I personally dont agree with this thought but I am sure some think it.
We then start to get in all sorts of morality issues about regarding SEO techniques and ethics nd how some are willing to push the boundaries to the limit.
An interesting subject, with no correct answer.
Cheers
<added> some shocking speeeellling<added>
about one year ago I read the following definition of spam on a website about internet marketing:
"Spam is everything you do about or around your website because search engines exist"
In the first moment I was laughing about this definition and was a little bit upset about the author hence the definition seemed extreme, narrow minded and fanatic. But after thinking about it a couple of minutes I realized the real sense and value of this definition and I extended it:
Spam is everything you do about or around your website because searchengines exist...THAT OTHER POEPLE WHO DON'T KNOW ABOUT SEARCHENGINES WOULD NEVER DO!
In my very humble opinion this rule is valide and will always be - because it is based on the fact that searchengines can basically not punish webmasters for publishing practics that are 1. used by many 2. used without even thinking about SEs.
Example:
Hiding source code with cloaking,css,white-on-white-font or whatever = SPAM after this definition.
Using the H1-H6 Tag to emphasize a word or small string as the topic of a page (for visitor and for crawler) and using a style sheet to control the seize for design reasons.
= NO SPAM after this definition.
Exchanging Links with other sites in an appropriate way (example you link to your customer's site and he links back)
= NO SPAM
Exchanging Links for the purpose of PR-Boost
You link from every single page of your website to every single page (not only to it's homepage) of another website - and the webmaster of this website is doing the same in return.
maybe it helped
Define Over Optimization [webmasterworld.com]
Optimization Strategies [webmasterworld.com]
Misc Tips: Web Site Promotion Do's and Don'ts [searchengineworld.com]
I am convinced it is better to make sure any pointer domains resolve consistently to YourMainDomain.com, rather than allowing PointerDomain.com or PredictableTypo.com to remain in the address bar. It keeps your link popularity (and your branding) more focused.
If other webmasters like your page, and see YourMainDomain.com in the address bar, that's what they'll link to. If they see PointerDomain.com in the address bar, they'll link to that. That's what you want to avoid. What you want is 100 brownie points for 100 links pointing to YourMainDomain.com, not 75 brownie points for links to YourMainDomain.com and 25 for links to PointerDomain.com. Or worse, 50/20/30 or something. (These brownie points are mythical, used to illustrate the point!)
I would go a step further and make sure your pages resolve to either the www. version or the non-www. version of your domain, too. It could be either one, just be consistent. This will help to focus any link pop you earn on one version or the other.
You'll never get all the sites that link to you to link in exactly the style you'd prefer, but it certainly helps if you present a consistent web address at your end.
In recent weeks I've had occasion to visit several hundred sites in a certain category, and many of those sites have more than one web address pointing to the same pages. Those who set things up to always resolve to TheirMainDomain.com consistently did better in assorted engines for the searches I checked. Of course a site that has its act together in a detail like that is probably doing lots of other things right which would also contribute to good rankings, but even so I am convinced that resolving to a consistent web address is good SEO.
P.S. does SPAMM stand for anything or is it just something that has come to be as a made up net word?
Daddy Mack
While we all know what spam is, you asked about the origin of the word. spam is probably inspired by a comedy routine on the British television series Monty Python's Flying Circus, in which the word is repeated incessantly