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catalog/product_name.asp?product=1234&cat=1§ion=100 would be the shopping section
catalog/product_name.asp?product=5678&cat=2§ion=200 would be the boutique section
The section val would be the differentiator between the 2 parts of the site. Cat would be each subsection.
Now what is even worse is that our site is currently using one generic page title for every page with that URL base (shopping and boutique).
The home page of our boutique has a PR of 6, but all of the pages after it are unranked.
Do you think those pages are unranked because the titles are the same and the URLs are so similar? There are probably about 20k pages involved.
If we change the titles to product name/shopping name and product name/boutique name do you think that will be enough to get the boutique product pages ranked?
I have just recently started focusing on search strategies for our company and we have a lot of high PR being very misdirected that I need to straighten out.
Great site, I have found it very useful.
If you want pages to rank for the individual products on them they need page titles specifically written to relate to what's on the pages.
create a custom 404 handler that is an ASP page. On the first line put something like
Response.Header('Status: 200')
I don't remember exactly what it was, but make sure the page requested returns 200 OK status.
Now start using more human URLs, like /shopping/foo, /botique/bar, etc. Congratulations, now make it compatible with old links and you're OK.