Material for SEO Specialist wannabe?

[johnn]

Hi,
What books, material, newsletters... do you recommend me to study or read to be a professional SEO specialist?

Thanks,
John

[fathom]

Hi Johnn and Welcome to WebmasterWorld.

Seriously, start here.

Honestly, many "expert authors" use this forum's informal expertise to publish their formal expertise.

Absolutely, many of the web (SEO) tools on the market have a knowledge database which again use WebmasterWorld as the choice for providing new knowledge tips to their customers.

The forum's search function can help alot to catagorize your learning curve.

[brotherhood of LAN]

this [www-db.stanford.edu] is a good read - and hints as to why google is so popular when you get the hang of pagerank.

This [searchengineworld.com] is a good after read and shows the importance of lean and mean pages - and to quote Brett from earlier "Content is all that matters"....the rest is just fat code :)

ciml's theme/PR pyramid thread [webmasterworld.com] is another great read...similar to the forever-referenced theme pyramid thread [searchengineworld.com] by Brett.

Otherwise as fathom says - everything you read in here is all good usually - unless its a google update...and hence why most of the above mentioned pages are google related! :)