Comment Tags

Can you use comment tags to boost keyword density?

[curly_clare]

I have recently been asked to optimise our company website, I have read several articles regarding optimisation and have put together a section of meta tags. (concentrating on well written title tags and descriptions). However my concern is some of the keywords that our marketing department has chosen do not appear on the actual pages on the site. This has already caused problems regarding the pay-per-click search engines where a lot of our search terms have been disallowed.
I have read that you can place keywords in comment tags so that search engines think that the keyword has been mentioned on the page. Does any one know if this instruction works? Or is there anything else I can do?

Thanks Clare

[agerhart]

I don't use comment tags on any our sites or any of our clients', and I therefore will not advise you to use them.

Instead, try to incorporate keyword rich text into your page. There are many other tags that you should have your keywords in. Some of these tags that can be used are:
- Heading tags
- Title tags
- META tags (not important)
- Alt tags
- Anchor tags
- Directory and file names

Forget about the Meta tags. Work on the link popularity for your site, as this will play just as large a role as the on-page variables.

[pageoneresults]

Hello curly_clare, you said...

> I have read that you can place keywords in comment tags so that search engines think that the keyword has been mentioned on the page. Does any one know if this instruction works? Or is there anything else I can do?

It does not work. At one point in the distant past, comments tags had some relevancy. Of course they were abused and continue to be today.

The comments tag is strictly that. It is usually used by web developers to identify specific areas within the html coding of web sites. Typically they are used when there are multiple people performing edits. The comments provide instruction for the people editing.

If you have keywords that you need to target and they don't appear on the pages, then they are useless. You'll need to figure out a way to either change the existing content or build additional pages that merge with the current site and cover the keyword sets that you are targeting.

P.S. Hey agerhart, we both need a job! ;)