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Casino Traffic Advice

Where is the best Casino Traffic from?

         

Slates

5:29 pm on Mar 26, 2002 (gmt 0)



I would like to know where is considered the best place to receive Online Casino Traffic from.

For example what kind of Search Engines are considered the best or is advertising on Casino Portals more advisable?

Looking at the CPC on Overture, $15 for the word casino, it must make sense that this traffic is good or the Casinos would not be paying this .... but where does their traffic come from?

Your help would be much appreciated.

Mike_Mackin

5:38 pm on Mar 26, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Welcome Slates

casino is currently $12.00 to $12.06

You must know the conversion rate and what you will be paid to determine your ROI

Can you share that data?

hstyri

6:24 pm on Mar 26, 2002 (gmt 0)

10+ Year Member



Slightly off topic, but my favourite phrase to check how gambling is doing at Overture is "online gambling" :)

Mike_Mackin

6:34 pm on Mar 26, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>online gambling

That IS a little more targeted, isn't it.
Does appear that it might convert at a BETTER rate - like maybe double.

What are the conversion rates?
anyone?

Slates

10:37 am on Mar 28, 2002 (gmt 0)



In terms of conversion rates expected I'm a little further behind than that as it is a new project....

Firstly I am trying to understand where this Overture traffic comes from both in the UK and US?

It must convert well or people would not be paying those prices so this is a good place for me to start when looking at other ways of promoting the site away from PPC Engines.

Overture will not give me the breakdown of their traffic sources which seems odd as I will need to set up an account with them but need to present to my client exactly what they'll get for their cash. (especially if we're going to be spending $10,000 a month with them!)

I can then move onto where to buy banner and button space and form the whole Media Buying plan for presentation....

Any suggestions much apprecited on where / how I can get this information.

Best,
Slates

TallTroll

11:30 am on Mar 28, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Thumbscrews

Mike_Mackin

1:34 pm on Mar 28, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Well let me use some numbers that are over a year old.

A casino run from the Mediterranean told me they were converting 1:256

The same firm offered a friend of mine $200+ per conversion.

After doing the math it would appear the $10,000 might be better spent buying 2 Million views from "late night" exit traffic.

[this is OLD info]