Banner Exchanges

Any recommedations?

[cfel2000]

I personally don't like to do it but my boss has put his foot down. He want's our banner exchanged all over the web. Other the targetting site directly does anyone know of any decent and free banner exchange schemes?

[Brad]

I used to run a topic specific banner exchange.

Try to find a banner exchange that is specific to your topic. You will get better results that way. (ie. Sports, Football, Sci-Fi, etc.)

For the big general topic exchanges get one that targeting and maybe text banners. Something like LinkBuddies.

My experience (now a bit out of date) is that I got better click through rates on banners from people in Europe than from USA so if you are targeting Europe it might help in that market to find one with a good Euro member base.

Frankly, I would try to avoid banner exchanges on a business site. They tend to work better on content sites. The click through rates are not all that great, but they are free and pretty low maintence once you get the codes up.

[weisinator]

Link Exchange programs have left a bad taste in my mouth.

Heck, bCentral decided that they knew what was best for my site, and put porn links on it. My banner was shown on porn sites. I tried to fix it by putting it in humor, e-mails were left unanswered. (It would be in humor, and would get humor for a day or two, then the porn starts showing.) Email spam tripled. All this for two click-throughs.

Nope, not doing that when my site gets rebuilt.

[brotherhood of LAN]

If your boss thinks advertising is so great on the web, you could easily get a free script and get your own banner rotation on the go.

If you had 9 other sites (making 10) you could rotate them all 10% each, or any way you like with a 9/10 exposure rate of your banner (compared to 2/3 1/2 banner exchanges)

The 1 out of 10 banners shown on your own site could perhaps promote a product within the site

I imagine their are a 1001 ways to alter your own banner ad script.

Possible?

[cfel2000]

Thanks all,

I must stress I'm also against banner exchanges but hey what the boss wants he gets.

B_O_LAN,

We already have a permantent banner exchange affiliates scheme (which is not being promote). I hadn't thought of building my own web ring. Do you think people will take it up? Are sites actively looking for banner exchanges?

[Woz]

>Link Exchange programs have left a bad taste in my mouth.

Link Exchange has been good to me, constant clickthroughs and nary an inappropriate banner to be seen.

>e-mails were left unanswered.

They had a glitch the other day and over-displayed my banner by 32,000 leaving me in the negative. I emailed, exaplaining what happened, asked that they look into it, and ask for a credit on the 32,000. Got a reply the next day, and the credit the day after that.

I guess there are good and bad experiences in any business/partnership.

Onya
Woz

[bufferzone]

I dont use banner exchanges, they tend to slow up yuor loadtimes and if your choose the wrong program, it might get you banned in some SE. A SE might SE a banner exchange program as a hidden link farm.