Definition of Optimised

Popularity / per page / site

[brotherhood of LAN]

Ok ok, so different keywords are more valuable than others, but essentially the value of keywords come down to the visitors they attract

What would be the definition of an optimised page?

I mean, if you get 20 visitors a day for each page would you say thats a well optimised page?

Curiosity to if anyone has a method of defining an optimised page barring the SERP, because the keywords all have diff. values

[agerhart]

I don't think that you define if a page is optimized by the amount of visitors that it gets.

If a page gets lucky, or has some good external links, and ranks well it can just as man visitors as another page that is optimized.

Then again, if you optimize a page to rank for a keyword that gets on average 20 searches a day for that particular engine, and you are getting 15 referrals for that keyword, you can assume the page is optimized well for that keyword.

[digitalghost]

I look at optimized in terms of traffic v. conversion if the site sells a product. Developing large traffic volume that results in few sales conversions is a poor ROI and indicates that the targeting is off.

If the site is informational I look at traffic, referral link or keyword phrase and page views. If they hit the site for a given phrase or link and look at one page, the content isn't developed well enough. If I can keep them there for 6-10 pages I'm satisfied with the initial visit and start looking for an increase in bookmarked hits and return visitors.

I'm especially happy if the position for a key phrase slips a bit while traffic to the page increases. This can indicate more inbound link traffic and WOM traffic which is priceless.

DigitalGhost