Forum Moderators: open
Here's a novel idea... they could increase revenues by increasing TRAFFIC instead of just increasing rates.
They say that it is due to a higher conversion ratio. Who is giving these guys access to conversion info. Gesh....
Any link to info on that 25% rate increase? I'm not a Shopping.com advertiser & so don't have access to emails Shopping.com might have sent their merchants.
Did they raise the rate card on ALL their categories by 25%, or was it for specific categories?
Thanks,
Shorebreak
Quick advertiser vote - do you find 25% to be reasonable or unreasonable for Nov/Dec? I've heard that, in the retail space, conversion rates increase far more than that during the holiday shopping season.
Conversion rates go up some during the holidays BUT some retailers run a loss for 10 months out of the year and make their profit in the last 2 months. It's actually a pretty common model (not one that I would use, but some do use it with relative success).
The fact that shopping.com has access to this data and is exploiting their advertisers is just ridicuous. It's one thing to annouce it 6 months in advance, so advertisiers can look at other options if they wish and put in separate plans etc... but to spring it on advertisers at the last minute is bush league and smells of looksmart to me.
SHOPPING.COM = THE NEW LOOKSMART
Trading long-term customer satisfaction for short-term profits.
It's a business model that repeatedly fails. I hope this one comes back to bite shopping.com. We are pulling all of our funds and using the additional $ on other advertising avenues. We refuse to do business with companies that pull this stuff.
