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i personally don't really check out much. i go in half blind and try one out for a couple weeks and see how my conversions are. but i'm wondering how a new company gets going. does someone find them and keep them in their pocket as long as possible? or if you found one, would you refer other ppl to it?
just a thread for thought.
it's a little different with the smaller ones. i just find them and try them out. but how do they get found in the first place?
[webmasterworld.com...]
how do they get found in the first place?
How did you find them? I would think the hard part would be getting people to put your ad code on their site and managing how you're going to pay them.
Getting people to sign up on both ends is easy... just advertise on the major search engine PPCs (Overture, Google) for advertising / increase traffic type keywords to get advertisers, and free money get paid for your traffic type keywords for people who run sites.
One other comment though, and I'm not saying this to be rude, but if you have to ask how to get started in this type of business in a forum you probably aren't going to know how to run it very well and might want to think about not doing it.
reason i brought this question to a forum was to find different types of answers. someone might have an insight that i hadn't thought about or considered.
and this is just a thought, brainstorming so to say.
But then, by the third post you decided you might want to start your own PPC service?
I love it- Good luck my man!
I am lucky in that my CPA is < $10 so if the minimum buy is greater than $10, I think twice.
Another great way to pick a PPC is to see if any of your competitors are on it.
Of course, all I have to do is set up a test account/domain and then check my logs for referrals to find the truth...as is the case with Enhance..some hideous stuff showing up there...no thanks...I look for conversion traffic...period.....not volume --> useless...
Don't most PPC engines...big and small...protect their business relationships with a vengance?
The distribution networks are where the competitive advantage is with PPC and when any PPC company tells me that their distribution network is proprietary...I really get suspicious...
There are many reasons this is protected informatio.
1. Respect of privacy of clients.
2. Why would i want to tell you how to by pass my services?
3. Its a nitemare to keep everyone updated on everything that happens regarding new, changing, updating clients.
Almost every network will have a "showcase" site that delivers the most traffic and most will have partners that have agreed to showcase as well.
It doesn't make business sense to hand over information that your clients haven't approved for you to hand out and it also doesn't make sense to provide the urls/names and contact information of people as that effectively negates the PPC network from being the middle man (As you could work around them if you wanted to be sneaky)
If you think about the some of the adware lawsuits, the companies are being sued as well as the distributor for where their ads are being shown. I don't want to blindly trust a company to show my ads on appropriate sites - I want to know where they are being shown.
I can see where some of them who offer search boxes and affiliate networks don't list them all off because it's just so many sites, however, it's also engines that have such affiliates that often run incredibly low conversion rates, and less than 5 second visitors.
Good points...but with some of the PPC engines the reality is that a number of their search partner relationsihps simply stink...and don't deliver quality traffic...just numbers and click counts (and not all the clicks may be human generated)...this is how the PPC engines calulate part of their revenue models...keep the click counts consistent...so they can project their own revenue and cash flow projections....no matter the quality of traffic...
Bit of a scam going on at this level...
