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Amazon Product Ads

The key to improving placement of ads and getting conversions



8:47 am on Jun 18, 2013 (gmt 0)

10+ Year Member

Hi all

I'm new to Amazon Product Ads (OK a little late to the party) but even though it's been going for a few years I can't find hardly any pointers on how best to implement the system.

What are the key ways to get your adverts shown?
i.e. bid, keywords, nodes etc

What are the best ways to make sure that once someone sees your ad you can then get a click and convert to a sale?
i.e. including high or low delivery charge, best sale price etc

There must be enough data out there for us to build a list.


3:31 pm on Aug 28, 2013 (gmt 0)

10+ Year Member

I've also just joined the APA party... specifically, I'm wondering how to get my ads to show up in the "Product Ads from External Websites" section rather than just the "Customers Viewing This Page May Be Interested in These Sponsored Links" section.

I've added in loads of info to my product feed, including manufacturer info and images, but they're still all just showing up as the text links.


4:05 pm on Aug 28, 2013 (gmt 0)

10+ Year Member

I did a test run for 2 months using some popular products but the conversion rate was not impressive.

The thing is, if the product is not in stock or sold at amazon your Product Ad doesn't show - this would be a great time for it to show and give many conversions as you'd be one of a few select advertisers (maybe the only advertiser) who has the item the searcher is looking for.

If the product is in stock then the searcher is shown the amazon listings and if you're lucky your advert might also show once the user has clicked onto the product page. However, given the choice already on amazon it is unlikely that the user will then select your site above those prominently shown.

Basically you are picking up crumbs and even if your price is better than those above it is unlikely to lead to a sale.


9:17 am on Aug 29, 2013 (gmt 0)

10+ Year Member

Strangely, I'm not even getting clicks, never mind conversions! I've got a healthy budget, about 120 products and I've checked to make sure that my text ads are definitely showing up on the correct product pages.

I've even increased my bids dramatically to try to push my ads into the 'product ads from external websites' slot, but no joy.

One of my competitors is up there (but only one) so there must be a way to do it!


6:23 pm on Sep 11, 2013 (gmt 0)

10+ Year Member

I get a lot of visitors to the initial page and then they are gone again. I think it may be visitors clicking on my product on amazon, not paying attention to the "external site" notice. They hit the back button as soon as they realize that they left Amazon. There is a lot of Prime users and others who wants to shop on Amazon.com. That's why they are there in the first place.

I'm still in my testing phase, but the conversion so far is not impressing.


8:45 am on Sep 12, 2013 (gmt 0)

10+ Year Member

I've decided it's not for us. If we do decide to sell on Amazon it will be in the marketplace and not through Product Ads in their current form.

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