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Where do you PPC advertise the most on? Google? Bing? Yahoo?

olimits7

9:51 pm on Jan 26, 2013 (gmt 0)

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joined:May 10, 2006
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Hi,

I was just wondering where do you guys spend most of your PPC advertising budget on? Google? Bing? or Yahoo?

I mainly use Google Adwords, but I'm wondering if I'm missing out by not allocating some of my budget on Bing and Yahoo?

Thank you!

Tropical Island

12:11 pm on Jan 29, 2013 (gmt 0)

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joined:Aug 16, 2002
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Google without a doubt.

Bing represents only about 10% of my AdWords spend for identical programs.

Yahoo is now Bing so is not relevant.

werty

5:59 pm on Feb 28, 2013 (gmt 0)

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joined:Dec 3, 2002
posts:1926
votes: 10

Google - 80%-90%
Bing/Yahoo - 5-10%
Facebook - 5-10%

Really depends for me though. Some stuff does not work well on Facebook, while other stuff does better there than elsewhere.

I always start with a Google campaign though for research and setting the standard/structure. Then I import it into Bing. Facebook varies by client.

TheRealSaxman

6:52 pm on Feb 28, 2013 (gmt 0)

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joined:June 22, 2010
posts: 58
votes: 6

Absolutely Google... but over the past 12 months we have seen a upward trend in Search Alliance (Bing/Yahoo) where I'm seeing good return and high Value to Cost Ratio's for my clients (especially eCommerce). Bing Shopping leaves much to be desired, but they, it seems, are migrating to a paid version just the same as G is with the exception of the fact that they are utilizing Shopping.com for product feeds (only for certain cats right now, but can't see why this wouldn't be a complete migration in the future).

bhushansharma

5:53 am on May 9, 2013 (gmt 0)

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joined:Apr 18, 2013
posts:10
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The Yahoo Bing Network Offers Certain Advantages

CPCs were almost invariably lower � and usually significantly lower � on YBN than AdWords � from 37 to 77 percent of AdWords' CPCs, again varying by vertical. So, advertisers were paying a high premium to gain access to AdWords' heartier search traffic and CTRs. And, as a result of lower CPCs, Brand Impressions (first SERP CPMs) varied from 76 to 90 percent cheaper, on average, on YBN than on AdWords.