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“Click fraud should be at the top of the priority list with Obama and the F.T.C.,” said Jeff Chester, executive director for the Center for Digital Democracy, an advocacy group. “The F.T.C. has seriously lagged in coming to grips with the problems surrounding the online ad market, specifically click fraud. It’s extremely important to address the problem because it ultimately affects the consumers, meaning what they end up paying.”
Click fraud continues to be fueled by Web sites that offer to pay people to click on ads to artificially increase revenue. These networks can hide behind servers that mask the click’s origin.
Those comments are just absurd to me, the F.T.C. can't spot a fraudulent click if it stared them in the eye, ad companies can and do monitor this themselves. Webmasters who pay for advertising know how to track conversions and thanks to places like webmasterworld where information flows freely we can spot shady ad networks faster than ever.
Jeff, using the current state of the economy to press an agenda this blatantly obvious is downright shameful.
edit: The site used as an example even states it was able to track the click locations so there really isn't anything out of control here, let alone something to bother the president with.
[edited by: JS_Harris at 12:08 pm (utc) on May 13, 2009]
specifically click fraud. It’s extremely important to address the problem because it ultimately affects the consumers, meaning what they end up paying.
It doesn't necessarily mean that they will consult companies on how to better catch the fraudsters. They may be implying some kind of a severe criminal punishment for people that are involved in click fraud. May be they'll start giving exemplary punishments, like they did with illegal downloads.
Google only "catches" about 2%
Isn't smart pricing in essence the ultimate fraud prevention scheme? Google doesn't seem too concerned about click fraud. I always thought that it was because smart pricing was doing the job just fine in the long run.
Fraudulent clicks by definition don't convert into sales. So inflating your clicks fraudulently lowers your conversion rate, and in turn discounts the value of ALL your clicks. Get too low, and Google cuts you off.
They don't really need to proactively chase fraudulent clicks. Its built into the automated process, and in the long run it will balance out.
I'm absolutely sure the CDC doesn't care about click fraud. But I'm also absolutely sure that the CDC is getting money from someone who wants the government to spend more time watching what you and I do on the internet. (RIAA/MPAA would be the obvious candidate, although there might be other people with similarly fascist goals.) And the CDC paid for polls to see what their audience THAT DAY was concerned about? Click Fraud, check, click fraud it is, "our, um, new deoderant will protect you from click fraud."
Most of you guys are IN marketing, you know how it works.
I for one am completely flummoxed as to why the industry itself has been so slow to figure this out.
It's distribution fraud, not click fraud that's the problem.