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I am currently running sponsored ads on Google, Yahoo and MSN. I have the same list of high search volumed keywords that I am using for all three campaigns. I am receiving a lot of impressions and clicks thru Google and Yahoo but for some reason I am seeing very very low numbers of impressions from MSN and zero clicks.
Can anybody think of what I might be doing wrong? I do not know MSN Adcenter very well but I just changed the search match types to broad match to also include exact and phrase match.
Any other suggestions? Is MSN just getting a significantly lower search volume than Google and Yahoo?
Any info would be helpful.
Thanks in advance!
MSN does get a much lower proportion of traffic than Google and Yahoo. From having a quick look at my stats so far this month MSN has seen only about 4% of the number of searches that we saw through Google and only 7% of the number of clicks.
Sorry yes I forgot to mention that I advertise in the UK and not the US - not sure whether it is the same in the US but in the UK Google provides the greatest amount of traffic by a long way then Yahoo and finally MSN.
I am advertising in the U.S. I noticed that after I changed the search types to phrase, exact and broad that I started to see more impressons however not much of a big change.
Does MSN position their ads in the same sense that Google and Yahoo do with the whole quality score bit?
Thanks again!
If you search for "position" in the adCenter help menu it says that:
"Rank is determined by many factors, including:
The amount you bid for the keyword (A word or phrase that people use to search online for a product or service. An advertiser bids on keywords, and the bid and other factors determine whether the ad displays and in what position.) that is used in the search query or that matches keywords found on the content-based webpage.
Your ad's relevance (The relationship between an ad and its keywords, the landing page, the customer's demographic characteristics, and the advertiser’s website. For example, the keyword "transmission" might be relevant to both a radio station and a car repair shop, but a customer seeking one result is likely to find the other irrelevant.) .
Your ad's performance, or click-through rate (The ratio of the number of times an ad is clicked to the number of times the ad is displayed. ) , on search results pages or content-based webpages."
Hope this helps.
If you search for "position" in the adCenter help menu it says that:
"Rank is determined by many factors, including:
The amount you bid for the keyword (A word or phrase that people use to search online for a product or service. An advertiser bids on keywords, and the bid and other factors determine whether the ad displays and in what position.) that is used in the search query or that matches keywords found on the content-based webpage.
Your ad's relevance (The relationship between an ad and its keywords, the landing page, the customer's demographic characteristics, and the advertiser’s website. For example, the keyword "transmission" might be relevant to both a radio station and a car repair shop, but a customer seeking one result is likely to find the other irrelevant.) .
Your ad's performance, or click-through rate (The ratio of the number of times an ad is clicked to the number of times the ad is displayed. ) , on search results pages or content-based webpages."
Hope this helps.
Thanks for the info, It really helped clear up a few things.
