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I need help managing my PPC campaign!

11:45 pm on Apr 6, 2007 (gmt 0)

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I am looking for a keyword management program that will help me manage a large list of KWs...we're coming up on 50,000 and it is a lot for one person to keep track of, to say the least.

Here is what I need: a program that I can manage in-house...I am not interested in out-sourcing anything. We are in the retail industry, so I often have to pause/modify keywords in response to our inventory status. If we outsource, I fear the response time will hurt us.

I would very much like to hear from anyone in the clothing and apparel (or just retail in general) industry that has had any success with a PPC management program. I am interested in knowing which program, how much, and what features you liked the most.

Heck, even if you haven't tried anything yet, I would still be very interested in hearing your thoughts on what you have seen, as well as where you might go.

Thank you.

11:54 pm on Apr 6, 2007 (gmt 0)

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joined:Apr 6, 2007
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Hello again,

I posted the above regarding PPC management.

I should mention that I have looked at both Atlas Onepoint and eFrontier, as those seemed to be highly recommended from what I have read. However, I don't believe either of these will be a suitable solution.

I am interested in AdWatcher, mostly for the fraud detection and additional analytics.

All of the other posts on this site seem to recommend the three programs I just listed. I am hoping someone in a similar industry as myself will be able to give some recommendations based on their experiences.

12:13 am on Apr 7, 2007 (gmt 0)

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The best option is to automate the pausing through the various API's. It should be fairly trivial to pause and resume ad groups based on stock levels if your inventory system can trigger external events based on pre-defined stock levels (such as re-ordering or alerting someone that the stock is getting low/sold out).

It all depends of the scale of your campaigns, if you are spending sufficiently then it will be worth every penny. I suggest reading through the features that can be triggered through the API's, you might come up with some things that get rid of time intensive operations. The trouble may be finding a suitable programmer, it's not hard but you will want it to be 100% correct on the first attempt.

Good luck


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