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I need to spend a ton of media budget in 4 days. Any ideas?

We've got google, yahoo, msn. Anything else produced results for you guys?

         

BoomCommerce

4:11 pm on Dec 6, 2006 (gmt 0)

10+ Year Member



If the money isn't spent, it goes away. Any suggestions on alternative advertising sources that ramp up immediately?

It's a retail site, btw.

We're willing to consider pretty much anything that's web media spend and can happen ASAP.

Also - Banner buying resources could be helpful too, we're doing Google site-targeting but it's not spending or producing results fast enough.

ItsAllBallBearings

6:16 pm on Dec 6, 2006 (gmt 0)

10+ Year Member



very easy to drop 1000's, if not more, in a matter of days on the shopper sites. Notably shopping.com, looksmart, etc...

quality of traffic will vary, but if you bid near the top, you will get the traffic.

most of those sites will have you up and running in about 48 hours too.

Matt Probert

6:43 pm on Dec 6, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Try Valueclick. It's not cheap, but it is effective (as used by most of the world's BIG companies).

Matt

inbound

6:52 pm on Dec 6, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I take it that it's not your money. I'd worry more about the ROI than spending it before it dissappears.

If you must 'spend' it in the next few days then (if your Yahoo ROI is good) change your payment method and load the account with the money. This will allow you spend it over a period of time and use the new budget in ways that are not last minute (or use the Google and Yahho part on Google until Yahoo hits $0).

If the spend is seasonal and must be actually spent in the next 4 days then I can't add to the above suggestions (apart from going aggressive on Google).

justablink

6:58 pm on Dec 6, 2006 (gmt 0)

10+ Year Member



4 days? Since you already have GYM (Google, Yahoo, and MSN), why not max out your daily budgets, as long as they are profitable.

If you are selling online and making a profit margin of 40%, what ratio is the cost to the revenue? If your cost is $25, your revenue is $72, your cost/revenue ratio is 34.7%. That means you only have 5.3% gross profit before paying other online expenses. Most businesses don't evaluate their online spend this way. Profit is the name of the game, and net profit (profit after all online expenses) is nirvana.

Did I just coin a phrase, GYM? I think I'll use it for now on!
justablink

gregbo

5:07 am on Dec 7, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Consider SEO. Be advised that results may not happen quickly no matter what you spend or where it's spent.

googie23

3:04 pm on Dec 9, 2006 (gmt 0)

10+ Year Member



Hey Boom,

I would recommend pulse360. It is the content product of kanoodle. lots of big name distribution. I use them for alot of volume buys. Other than that the rest is all second level stuff like miva and industry brains and quigo.

xoip

5:23 am on Dec 10, 2006 (gmt 0)

10+ Year Member



You could always go with a pixel ad campaign $2.00/pixel like Alex Tew's pixellotto.com but, there are much cheaper options like the one at co2action.com for $0.01/pixel.