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PPC and Geo-Targetting

PPC and Geo-Targetting

     
8:24 pm on Oct 4, 2006 (gmt 0)

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Does anyone know of any decent PPC advertising networks that offer geo-targeting? I already checked with Miva and 7Search and both don't have a geo-target product. Would appreciate any recommendations, thanks.
10:57 am on Oct 5, 2006 (gmt 0)

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Geo-targeting is very hit and miss depending on which market you are targeting. Both Google and MSN offer geo-targeting across multiple regions. From my understanding, in the US, geo-targeting from these engines is pretty robust, whereas in the UK, results are not that favourable in my opinion. Which country are you targeting?
8:07 pm on Oct 5, 2006 (gmt 0)

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purpleC thanks for your reply.

I am not interested in Yahoo or Google. I am looking for pay per click networks that support geo-targeting to primarily filter out non US traffic. We have a client who wants non united states english speaking traffic (such as from canada, europe, australia) and MIVA and 7Search don't yet offer a geo target product. Any suggestions appreciated.

10:49 pm on Oct 5, 2006 (gmt 0)

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Both 7search and Enhance agreed to limit my traffic to specific countries when I spoke to them on the phone. Call them. Email won't help.
You can also check Miva UK and Mirago UK.
For all the above, check the quality of the traffic you get, it is not always worth it.
3:34 pm on Oct 6, 2006 (gmt 0)

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Keep monitoring your referrals after an agreement. With a PPC vendor that gave me an agreement to only send US traffic, I was receiving THOUSANDS of clicks from Paraguay, Uraguay, Argentina and beyond. I found the spikes by looking at hourly traffic, and seeing major spikes at 2 and 3 in the AM (EST) not a period when a lot of US users are online.

They would tap out my account in two days. This was apparently not seen by the vendor, because they "used third level partners and could not be responsible for traffic from outside their network."
After 4 seperate instances of the SAME PATTERN, and reimbusement in the form of (worthless)credits to the account, I dropped the vendor. Even showing them the logs of fraud from their partners, they would not drop the partners. Apparently few large businesses check their referrals, and they just continue to pay for bad traffic.
This was in a very highly competitive category, subject to clickfraud all over the place.
You absolutely have to keep checking your referrals. I use a third party tracking system.

Trust but verify. Then verify. And verify again.

 

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